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About the Project

PROMISE by SWITCH Asia

Prevention of Marine Litter in the Lakshadweep Sea (PROMISE) is a 4-year project (2020-2024) supported by the European Union (EU) under the SWITCH Asia Programme. Tourism industries have been identified as major contributors to marine litter due to high consumption rates of fast-moving consumer goods (FMCG) and convenience products wrapped in single-use plastic packaging. In many touristic regions of the global south, this is aggravated by the absence of effective policy frameworks, a lack of consumer awareness and insufficient capacities of local authorities to handle the increasing solid waste. The Maldives, Sri Lanka and India have undergone substantial growth in tourism clusters located along their shorelines of the Lakshadweep Sea. While this has increased the economic well-being of the local population, these developments have also come at a high price. 

The PROMISE project responds to this by preventing leakage of wastes from land-based sources into the Lakshadweep Sea in line with a Sustainable Consumption and Production (SCP) approach. To achieve the desired impact, the activities target tourism clusters located along the Lakshadweep shorelines in the Maldives, Sri Lanka and India.

Contribution to SDGs

 

Project Achievements
Till January 2024
300
MSMEs implemented Waste Minimisation options
100+
Policy Makers senitised through 10 Policy roundtables on Marine Litter Issue
50+
Representatives from Financial Institutions sensitised on Zero-Waste business cases
750+
Tons of Waste Collected through Beach Cleanups and sent for Closed-loop Recycling
3000+
Individuals (Tourists & Citizens) involved in Beach Cleanup activities
10
Policy Solution Prototypes Developed to Prevent Marine Litter
1
Lakshadweep Zero Waste Alliance (LOWA) established
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Project Partners