The First Lady of the Maldives Inaugurates the Beach Cleanup Event

Date	Date 25 Jan 2021

The PROMISE Project Launching activities were kicked off with a beach clean-up event at Hulhumale’, Maldives, on 25 January 2021 at 8.00 local time. The event was inaugurated by the First Lady, Ms. Fazna Ahmed.

Speaking at the event, the First Lady noted that clean-ups are a huge part of the fight against plastics as it opens opportunities for the volunteers to see the impact and level of plastic pollution first hand. However, she added that clean-ups and recycling are not enough – and that lifestyle changes are required.

A total of over 450kg of trash was collected, out of which 135kg was recyclable plastics. The clean-up event lasted for an hour.

The Minister of Environment, Dr. Hussain Rasheed Hassan, Chancellor of MNU, Project Consortium Partners (MNU, TERI, adelphi, Parlay) and other invitees also joined the clean-up event.

PROMISE

PROMISE is a 4-year project (2020-2024) supported by the European Union (EU) under the SWITCH Asia Programme. This programme emphasizes sustainable consumption and production in small and medium enterprises (SMEs). The project activities target tourism clusters located along the Lakshadweep shorelines in the Maldives, Sri Lanka and India. It aims to prevention and leakage of wastes from land-based sources into the Lakshadweep Sea in line with Sustainable Consumption and Production (SCP) approach.

The First Lady of the Maldives Inaugurates the Beach Cleanup Event

PROMISE

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